Lori Pisanello


About Lori Pisanello

It is my personal mission to lead and motivate a community to achieve the goals they have been dreaming about both physically and personally.  

I was introduced to the race community 10 years ago while in my first corporate job after college. The director of the department was a marathon runner and training to run what I believe was her 3rd marathon, this time in Ireland.  I was so inspired by all she had accomplished in her life, being a director of a Fortune 500 company, a mother, a wife, and a marathon runner and so much more.  

Naturally being a competitive person instead of going for a 5K for a first-time event I signed up for a sprint triathlon, the Danskin Triathlon in Pleasant Prairie, WI. The director was also doing the Sprint Tri along with 2 others from the organization.  I am not a strong swimmer and I would go so far to say that I don’t even know how to swim.  My own father said he would be there to ensure I came out on the other side of the water and did not die. Now with all the odds against me I started swimming and doing brick sessions (biking and running back-to-back). I was sore, I had shin splints, I had plantar fasciitis not only did I refuse to give up I set a goal of a 2-hour time limit to complete the race in. At the age of 26 not only did I beat my goal I was hooked.  What hooked me was the adrenaline rush as I crossed the finish line. As I took my last few steps across the finish line I cried, you guys I cried, tears were streaming down my face, tears that I had no idea where they were coming from, tears of accomplishment. All those hours of training paid off, I was able to cross the finish line all on my own. My very own two little legs. That accomplishment, that goal that adrenaline rush, that feeling was the feeling that had me hooked. I was hooked on something greater and bigger, something I wanted everyone else to feel.  For those of you who are wondering my official race time was 1 hour 50 minutes and 9 seconds.

As I mentioned, I have been competitive my entire life; starting with playing tackle football with the neighborhood boys at the age of 5 to going home from elementary school with an egg on my forehead, to winning state volleyball in middle school to playing softball and volleyball in high school.  I have continued with softball for most of my life and took on more races.  To name a few races I have completed; Tough Mudder, Spartan Race, Warrior Dash, Rugged Maniac, Crazy Legs, Brewer Mini Marathon, Biggest Loser Half Marathon, Trek Sprint Triathlon, along with many other running races from 5K’s to 15k’s.  

As you may already know the running community is very supportive and motivating. I have always encouraged others to run/walk/train with me over the years. Eventually I got to a point where I wanted more physically for myself and to do more and help others.  For me personally I got involved in the CrossFit community and as far as helping others I became a Board member of a local Race Company. I helped promote and put on races across the U.S. for over 2 years.  I lead group fitness classes during my lunch hour at work for fun. To say I have a passion for health and fitness is an understatement. 

Aside from sports and fitness I am a dog mommy to a rescue pup, Samson, that I absolutely adore. We enjoy daily walks and playing hide-and-seek. 

I have a passion for health and fitness. I was to help others succeed in all their goals, no matter how big or small. If I can help just 1 person find their “strength” my mission is complete.  

"Let’s get after that adrenaline rush and crush some PR’s!"